Commercial and Industrial Land Use Strategy

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The Commercial and Industrial Land Use Strategy has reached the exhibition stage which will occur from 28 October until 28 November

How can you be involved?

Please read through the Commercial and Industrial Land Use Strategy and send your submission to Mansfield Shire Council, Private Bag 1000, Mansfield, Victoria, 3724. Should you have any questions about the strategy, please feel free to call our office, or post a question at the end of this web page.

A new Industrial Land Development Strategy

A new Industrial Land Development Strategy presents us within an opportunity to understand how we might meet the future needs of industry, to help drive economic growth across the Shire.

The purpose of the strategy is to define Council’s vision for its commercial and industrial precincts. It seeks to encourage and facilitate investment and renewal by establishing a clear planning policy framework and identifying strategies and actions it can implement as a planning authority and local government agency.

The strategy will also provide Council with a better understanding of the importance that commercial and industrial uses will play in the long-term development and economic diversification of the shire.

The shortage of both vacant commercial space and vacant industrial land is cited as a major impediment to local economic growth.

The Commercial and Industrial Land Use Strategy will enable Mansfield Shire Council to:

  1. Identify an appropriately located land supply and retail hierarchy, which maintains the importance of the existing main street commercial area and the changing industrial land needs;
  2. Identify the economic, social and environmental characteristics of the shire and region as they relate to industrial and commercial development;
  3. Facilitate an investment environment that provides certainty and security to investors / developers, the community, Council and Government Agencies
  4. Consider the existing and future infrastructure requirements and availability in making recommendations about changes in land use;
  5. Allow existing businesses to expand that are restricted by the lack of industrial zoned land available;
  6. Increase employment from expanded and new business activity;
  7. Increase the diversity and depth of business activity;
  8. Increase the opportunity for a small number of larger existing manufactures to attract and support more locally based supply chain businesses.

Current Industrial Zoning

There are five distinct industrially zoned areas in Mansfield, being:

  • Dead Horse Lane,
  • Monkey Gully Road,
  • Lakins Road,
  • Sawmill site and
  • Mt Buller Road.

Of these, Dead Horse Lane is the primary industrial area which accommodates a range of business types set on large lots, including construction services, automotive services, transport and storage. Mansfield has experienced a shortfall of vacant and serviced zoned Industrial land. With regard to the population growth expected during the next 20 years, the delivery of serviced industrial land is critical.

The proposed changes to zoning and overlays are as follows:


The Commercial and Industrial Land Use Strategy has reached the exhibition stage which will occur from 28 October until 28 November

How can you be involved?

Please read through the Commercial and Industrial Land Use Strategy and send your submission to Mansfield Shire Council, Private Bag 1000, Mansfield, Victoria, 3724. Should you have any questions about the strategy, please feel free to call our office, or post a question at the end of this web page.

A new Industrial Land Development Strategy

A new Industrial Land Development Strategy presents us within an opportunity to understand how we might meet the future needs of industry, to help drive economic growth across the Shire.

The purpose of the strategy is to define Council’s vision for its commercial and industrial precincts. It seeks to encourage and facilitate investment and renewal by establishing a clear planning policy framework and identifying strategies and actions it can implement as a planning authority and local government agency.

The strategy will also provide Council with a better understanding of the importance that commercial and industrial uses will play in the long-term development and economic diversification of the shire.

The shortage of both vacant commercial space and vacant industrial land is cited as a major impediment to local economic growth.

The Commercial and Industrial Land Use Strategy will enable Mansfield Shire Council to:

  1. Identify an appropriately located land supply and retail hierarchy, which maintains the importance of the existing main street commercial area and the changing industrial land needs;
  2. Identify the economic, social and environmental characteristics of the shire and region as they relate to industrial and commercial development;
  3. Facilitate an investment environment that provides certainty and security to investors / developers, the community, Council and Government Agencies
  4. Consider the existing and future infrastructure requirements and availability in making recommendations about changes in land use;
  5. Allow existing businesses to expand that are restricted by the lack of industrial zoned land available;
  6. Increase employment from expanded and new business activity;
  7. Increase the diversity and depth of business activity;
  8. Increase the opportunity for a small number of larger existing manufactures to attract and support more locally based supply chain businesses.

Current Industrial Zoning

There are five distinct industrially zoned areas in Mansfield, being:

  • Dead Horse Lane,
  • Monkey Gully Road,
  • Lakins Road,
  • Sawmill site and
  • Mt Buller Road.

Of these, Dead Horse Lane is the primary industrial area which accommodates a range of business types set on large lots, including construction services, automotive services, transport and storage. Mansfield has experienced a shortfall of vacant and serviced zoned Industrial land. With regard to the population growth expected during the next 20 years, the delivery of serviced industrial land is critical.

The proposed changes to zoning and overlays are as follows:


Questions

If you have any questions about this amendment, please ask them below. Our team will endeavour to respond as soon as possible

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Page last updated: 26 October 2021, 15:18