Sustainable Tourism Plan 2024 - 2028

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Sustainable tourism aims to attract visitors while meeting the needs of the local community, environment and industry. It considers economic, social and environmental impacts while developing the visitor economy.

The Sustainable Tourism Plan 2024-28 is a collaborative approach Mansfield Shire will take with community, businesses and residents to sustainably develop our tourism industry and destination.

Sustainable tourism aims to attract visitors while meeting the needs of the local community, environment and industry. It considers economic, social and environmental impacts while developing the visitor economy.

The Sustainable Tourism Plan 2024-28 is a collaborative approach Mansfield Shire will take with community, businesses and residents to sustainably develop our tourism industry and destination.

  • Draft plan available for feedback

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    A draft of the Sustainable Tourism Plan 2024-28 has now been developed based on community engagement held in 2023. We welcome your feedback.

    The plan is made up of 2 documents:

    Document title What's covered
    Sustainable Tourism Plan Summary An overview of the consultation process, the vision for Mansfield Shire as a destination and how it will be achieved.
    Sustainable Tourism Action Plan Details of the consultation process, the framework behind the plan and a list of projects to achieve the vision.

    How to get involved

    Both documents are available to view on this page.

    Focus group session are planned for July and early August 2024. To join the focus group, contact economic.development@mansfield.vic.gov.au.

    Additionally, you can submit written feedback until 4 August 2024:

    We appreciate your interest and involvement.

    What happens next?

    The plan will be further updated based on feedback, then presented for adoption at the 20 August 2024 Council Meeting.

  • Draft Sustainable Tourism Plan

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    Interested community members can join the focus group reviewing the Draft Sustainable Tourism Plan. The next focus group meeting is on 10 July. To join the focus group, please email economic.development@mansfield.vic.gov.au

    The Draft Plan will be available from 12 July for public feedback on this page.

  • Earlier engagement

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    Our community consultation process began in 2023. So far it has delivered a wealth of insights and a clear direction for the Sustainable Tourism Plan 2024-28.

    We are engaging closely in several stages to understand local stakeholder views and develop a plan that's supported across the whole community.

    So far Council has held 2 online surveys, 12 consultation sessions across 5 towns, 7 focus group workshops and one-one-one sessions with land managers, alpine resort management and the Regional Tourism Board. Almost 300 resident and industry stakeholders contributed feedback.

    An outline of the stages in our consultation process is below:

    1. Plan and begin project (complete).
    2. Gather information and input on direction (complete).
    3. Seek feedback on proposed overall direction (complete).
    4. Seek feedback on draft Sustainable Tourism Plan.
    5. Adopt final plan.
Page last updated: 04 Aug 2024, 09:57 PM